2023 International Content Marketing Awards

Hi ,

Following requests from those in our community, we’re happy to announce that the decision has been made to extend the 2023 award entry deadline to Friday, 15th September. This offers entrants an extra week to work on and submit their entries. Our award portal will then close at 18:00 on day of the deadline, which will allow us to prepare the entries for the first round of judging which starts on Monday, 18th September.

With us being a little over 3 weeks away from this year’s award entry deadline. Are you ready to get started? Take the first step towards greatness by checking out our award portal.

If you’re looking for inspiration or have questions on what your entry should look like, we’ve published a library of award-winning case studies where you can see exactly what goes into a winning entry as well as how our judges scored them. Or, if you still need assistance, please email [email protected].

Here are some the key dates for your diary:

Entry deadline: Friday, 8th September 2023
Deadline Extended to Friday, 15th September 2023
Shortlist Announcement: Week Commencing 23rd October 2023
Awards ceremony: November 2023 (Date TBC)

🏆 Tips on writing your award winning entries

You’ve decided to enter the most prestigious awards in the content marketing industry – well done, you’re on your way to getting the adulation your team deserves and the recognition from clients and peers for your excellent work.

Now all you have to write the entry!

While we can’t write it for you, we can provide you with helpful tips on how to submit your entries to ensure you’re giving it the best chance possible to win a coveted award or two.

Ann Booth-Clibborn also hosted this award writing session as a webinar with the CMA. For a more detailed discussion on creating a great entry, you can also watch the webinar on-demand.

🏆 Download the 2023 International Content Marketing Award Pack

The Content Marketing Association award the very best content marketing campaigns, strategies, teams and individuals working in the content industry.

This pack has been carefully put together based on frequently asked questions from previous award entrants and valued members of our community, and it'll help guide you through the entry process. It includes all the information you need on each category, along with case studies from previous winners for inspiration.

🏆 Call for Judges

Our award process has two judging rounds. The first round is where multiple individuals anonymously score a category to create a shortlist. The shortlist is then revealed for the second round, which includes 60+ industry experts and judges from previous years who meet to debate the shortlist and select our gold, silver, and bronze winners.

Would you like to get involved judging this year’s awards? Please get in touch if you’d like to add your name, or would like to nominate a friend/colleague.

We invite judges from right across the content marketing community, and whether you’re entering the awards or not. We make sure that judges which are also entering the awards are kept away from any of their own categories.

Here's what we need:
- Name and email address
- Short reason why you'd like to judge this year’s awards

*Thanks for considering! As a quick note - judges spent around four hours per category on average last year, which can be split at a time that suits you over a fortnight of the judging process.

🏆 Award Case Study: The Trojan Coffee Mug

Agency: Hyper
Client: Capgemini
Award: Best Inter-company Engagement

In preparation of a major project, Capgemini Norway needed to recruit many new software developers, specialized in the programming language Java. However, that’s easier said than done. The demand for software developers in Norway is huge. Developers are constantly hunted by scores of headhunters and recruiters to the point where they are disabling their LinkedIn profiles and refusing to accept calls from unknown numbers.

In their own words, “We are sick and tired of being spammed.”

In order to succeed we had to manage to contact someone actively trying not to be contacted. We also had to deliver a message that they didn’t want to receive, in a way that would make them see Capgemini in a positive light.