2023 International Content Marketing Awards

Hi ,

We’re now just 8 weeks away from this year’s award entry deadline, and content marketers from across the world are starting their entries for the International Content Marketing Awards!

For a limited time, we are offering a 15% discount on all entries purchased before 31st July. We believe in recognising and celebrating exceptional achievements, and we want to ensure that our entrants can conveniently plan their participation in our awards.

As the summer holidays draw near, our members have often mentioned the importance of planning their entries, so we spoke to those in our community and have attempted to make the process easier for those looking to enter this year.

To take advantage of this limited-time offer, simply reply to this email with the number of entries you’d like to purchase and we’ll arrange an invoice (or a payment link can be provided if you prefer to use credit/debit card).

As with our early bird entries, you don’t need to mention what categories or clients you’ll be putting forward - this is simply to secure a great price and help you plan for this year’s awards.

If you’re looking for inspiration or have questions on what your entry should look like, we’ve published a library of award-winning case studies where you can see exactly what goes into a winning entry as well as how our judges scored them. Or, if you still need assistance, please email [email protected].

Here are some the key dates for your diary:

Summer offer deadline: Monday, 31st July 2023
Entry deadline: Friday, 8th September 2023
Shortlist Announcement: Week Commencing 23rd October 2023
Awards ceremony: November 2023 (Date TBC)

Download the 2023 International Content Marketing Award Pack

The Content Marketing Association award the very best content marketing campaigns, strategies, teams and individuals working in the content industry.

This pack has been carefully put together based on frequently asked questions from previous award entrants and valued members of our community, and it'll help guide you through the entry process. It includes all the information you need on each category, along with case studies from previous winners for inspiration.

An Interview with Jenny McNally, CMA’s Designer of the Year, 2022

Each year, the calibre of entries at the International Content Marketing Awards gets better and last year was no different.

One of the most coveted awards is the Designer of the Year category, where outstanding designers are recognised for their breadth and depth of creativity, imagination, innovation, technical skills and their ability to translate brand values into visual content.

We caught up with the 2022 Designer of the Year, Jenny McNally of Dentsu, on how she got started in the industry, how she approaches her award-winning work, what it means to win at the International Content Marketing Awards and more.

Award Case Study: McCain Family Cookbook

Agency: New Media
Client: McCain South Africa
Award: Best use of Innovative Technology

McCain undertook a campaign in 2020-21 with a focus on family and meaningful mealtime connections, underpinned by the functional benefits of frozen vegetables. A key component of the brief to Food24 was to drive reach as well as “new news” in the form of communications innovation, with a special focus on the format of a cookbook.

Acquired by New Media in 2018, Food24 is South Africa’s largest food website, generating up to a million page views per month. Aimed at South Africans with a keen interest in food and those who want to learn and experiment more, Food24 is the go-to platform for home cooking inspiration. We aim to create beautifully packaged food and drinks content in the form of accessible and easy-to-understand recipes and handy educational articles.

Target demographic: South African food aficionados and family purchasing decision makers seeking mealtime inspiration.