2023 International Content Marketing Awards

Hi ,

We’re now 10 weeks away from this year’s award entry deadline, and content marketers from across the world are starting their entries for the International Content Marketing Awards!

As the summer holidays draw near, our members have often mentioned the importance of planning their entries, so we spoke to those in our community and have attempted to make the process easier for those looking to enter this year.

For a limited time, we are offering a 15% discount on all entries purchased before 31st July. We believe in recognising and celebrating exceptional achievements, and we want to ensure that our entrants can conveniently plan their participation in our awards.

To take advantage of this limited-time offer, simply reply to this email with the number of entries you’d like to purchase and we’ll arrange an invoice (or a payment link can be provided if you prefer to use credit/debit card).

As with our early bird entries, you don’t need to mention what categories or clients you’ll be putting forward - this is simply to secure a great price and help you plan for this year’s awards.

We encourage you to act promptly, as this offer expires on 31st July. Feel free to share this opportunity with colleagues and friends who may also benefit from our awards.

If you’re looking for inspiration or have questions on what your entry should look like, we’ve published a library of award-winning case studies where you can see exactly what goes into a winning entry as well as how our judges scored them. Or, if you still need assistance, please email [email protected].

Here are some the key dates for your diary:

Summer offer deadline: Monday, 1st July 2023
Entry deadline: Friday, 8th September 2023
Shortlist Announcement: Week Commencing 23rd October 2023
Awards ceremony: November 2023 (Date TBC)

Download the 2023 International Content Marketing Award Pack

The Content Marketing Association award the very best content marketing campaigns, strategies, teams and individuals working in the content industry.

This pack has been carefully put together based on frequently asked questions from previous award entrants and valued members of our community, and it'll help guide you through the entry process. It includes all the information you need on each category, along with case studies from previous winners for inspiration.

An Interview with Emily Chu, CMA’s Editor of the Year, 2022

Each year, the calibre of entries at the International Content Marketing Awards gets better and last year was no different. One of the most hotly contested categories was the prestigious Editor of the Year award.

This award is for outstanding editors that produce content for print or digital and who demonstrate qualities including leadership, innovation, creative drive, audience and brand understanding, commercial acumen and a deep relationship with the client/s. Our judges scoring criteria is based on effectiveness, brand synergy and editorial excellence

We caught up with the 2022 Editor of the Year, Emily Chu of Cedar Communications, on how she got started in the industry, how she approaches her award-winning work, what it means to win at the International Content Marketing Awards and more.

Award Case Study: #UpAgain

Agency: Redtorch
Client: International Skating Union
Award: Best Specialist Content, 2022

Ahead of the Beijing 2022 Winter Olympics, the International Skating Union (ISU) tasked Redtorch to develop a campaign to make Skating the No1 winter sport on social media in terms of engagements and new followers – by the end of the Games.

This was a tough task with a wide range of challenges to overcome first:

• Competing with 12 other winter sporting disciplines for eyeballs

• Creating a campaign that would appeal to fans of all three different Skating disciplines – Speed Skating, Short Track and Figure Skating

• Attracting a new audience of younger fans given the demographics of Games’ viewers is ageing

• Changing perceptions to show how Skating and the Olympic Games are relevant to young people

• Working with a limited budget to achieve global scale – targeting key territories, especially China

To ensure Skating stood above other sports at Beijing, the need for a rallying cry was identified. This was to target Ice Skaters themselves (at all levels) and the millions of Ice Skating fans around the world.