Shortlist 2014

The International Content Marketing Awards have become the single most competitive awards in the world with more entries per category from more agencies battling to win across 20 prestigious categories.

“The landscape is shifting at such a fast pace and it’s great to see such a massive diversity of content being created by such a wide variety of agencies. If you win one of these awards it truly means you are best in class on a global stage”
- Clare Hill, MD, CMA

International Content Marketing Awards 2014 – All Entries

  • Over 450 Award Entries
  • 16 countries (up from 12 in 2013)
  • 6 continents (up from 4 in 2013)
  • 81 Agencies (up from 63 in 2013)

2014 Nominations

  • Up to 10 nominations per category
  • Countries nominated: England, Australia, South Africa, USA, Canada, Germany, Sweden, Hungary, Belgium, Portugal, Holland, Norway
  • 60 separate agencies have been nominated
  • Entries submitted for work created for over 130 Brands & Businesses

2014 Judging

  • The first stage was judged by over 60 judges from across the agency world from both CMA members and non CMA members agencies, thanks to everyone!
  • The second stage was held on November 4th, you can view the great list of judges here »»

View the shortlist below, or download the printable PDF version here »»

 

Best Automotive - top ↑

Title/CampaignClientAgency
Audi Magazine Audi UK Northstar
Das Auto. Magazine (Print) Volkswagen AG KircherBurkhardt GmbH
Das Auto. Magazine (Web) Volkswagen AG KircherBurkhardt GmbH
GoPlaces with Toyota Toyota Pacific Plus
Hyundai - Honest Hyundai Red Bee Media
Lamborghini Lamborghini G+J Corporate Editors
Made by Sweden Volvo cars Sweden Matter AB
Mazda Zoom Zoom Mazda Redwood
Spirit Magazine Triumph Motorcycles Summersault
This Way Toyota Sunday


Best Finance - top ↑

Title/CampaignClientAgency
B NK / B NQ BNP Paribas Fortis Mediafin Tijd Connect /Echo Connect
Barclays Editorial Board Barclays Redwood
Curiosity, The Art of Inquiry Fifth Third Private Bank WSJ. Custom Studios
economia ICAEW (Institute of Chartered Accountants England and Wales) Progressive Customer Publishing
‘Five Sceptics, Five Days’: Barclays Mobile Banking App Campaign Barclays StartJG
Little Book of Wonders Barclays (Wealth and Investment Management) Brave New World
MasterCard Travel Hints Hungarian Representative Office of MasterCard Europe Sprl Crane Ltd.
Money Matters Sainsbury's Bank Seven
PetPeople Allianz- Petplan Sunday
Vitality with PruHealth and PruProtect PruHealth and PruProtect with Vitality John Brown Media


Best Travel & Leisure - top ↑

Title/CampaignClientAgency
#allin or nothing adidas We Are Social
Az-zait Casa do Azeite Plot Content Agency
British Airways' High Life British Airways Cedar Communications
Golfbreaks.com Golfbreaks.com August
Holland Herald KLM Royal Dutch Airlines G+J Custom Content (Bertelsmann)
Jetstar Airways Inflight Media Jetstar Airways Ink
Lufthansa Media Group Deutsche Lufthansa AG G+J Corporate Editors
Qantas The Australian Way Qantas Bauer Custom Media
The Club British Airways Cedar Communications
The Virgin Holidays Cruises Guide to Cruising Virgin Holidays Branded3


Best Membership (Not-for-Profit/Charities/Associations) - top ↑

Title/CampaignClientAgency
Beer CAMRA Think
INTHEBLACK CPA Australia Bauer Custom Media
ICAEW Portfolio ICAEW (Institute of Chartered Accountants England and Wales) Progressive Customer Publishing (PCP)
Financial Management magazine & app Chartered Institute of Management Accountants (CIMA) Seven
Here: A magazine about where we live Shelter Smoke Creatives
Men United Prostate Cancer UK Zone
Modus Royal Institution of Chartered Surveyors (RICS) Sunday
People Management CIPD Haymarket Network
Stockholm Chamber of Commerce Stockholm Chamber of Commerce OTW Communication
The National Insurance Brokers Association The National Insurance Brokers Association Mahlab Media


Best Consumer Membership - top ↑

Title/CampaignClientAgency
BOOTS HELSE & VELVÆRE (Health & Wellness) Boots apotek, the pharmacy chain REDINK
IKEA Family live IKEA August
Gugelhupf Dr. August Oetker Nahrungsmittel KG G+J Corporate Editors
Harley Owners Group (EMEA) Harley Owners Group EMEA Archant Dialogue
My VIP magazine Pets at Home John Brown Media
Profiel - magazine of OZ OZ ('Independent mutual health insurance') Propaganda nv
Our World P&O Cruises August
The Club British Airways Cedar Communications


Best Retail Consumer - top ↑

Title/CampaignClientAgency
Fresh Living Magazine Pick n Pay John Brown Media South Africa
John Lewis Edition John Lewis John Brown Media
McDonald's FryFutbol McDonald's OMD International, Facebook and Arc Sponsorship
#1969denim Gap August
Nudie Jeans Nudie Jeans Matter AB
Ocadolife Ocado August
Sainsbury's magazine Sainsbury's Seven
#SummerSOS F&F We Are Social
Tesco magazine Tesco Cedar Communications
Waitrose Kitchen Waitrose John Brown


Best Non-Retail Consumer - top ↑

Title/CampaignClientAgency
Amazing Baby Rescue Me evian We Are Social
CDM Global storytelling Cadbury We Are Social
Cineworld multi-channel content Cineworld cinemas Immediate Media Co
Completely London Kinleigh, Folkard & Hayward August
Foxtel Magazine Foxtel Bauer Media
Global Content Strategy - The Pack Merrell Mediablaze Group
Go Explore ESET Mediablaze Group
Jobsite: Content Strategy Jobsite Seven
Virgin Media Commonwealth Games Virgin Media Redwood
Virgin Media Presents Virgin Media Redwood


Best Public Sector/Government - top ↑

Title/CampaignClientAgency
Business is Great UK Government Say Media / M4C
DRØM (Dreams) Norsk Tipping, the Norwegian National Lottery REDINK
Ethos journal and website Serco Sunday
Growing Power - How Swedfund helps fight poverty through sustainable business Swedfund Spoon Publishing
INNSATS Norwegian Armed Forces REDINK
Public Finance Chartered Institute of Public Finance & Accountancy Redactive
SPK Magazine Stiftung Preußischer Kulturbesitz muehlhausmoers corporate communications
Sibelga Content Platform Sibelga Propaganda
The Children's Society (Magazine, Impact Report & Annual Report) The Children's Society Northstar
Tesco Online Field Trips Tesco Zone


Best Internal - top ↑

Title/CampaignClientAgency
Brand Agents Barclays Redwood
Connect EDF Energy Redhouse Lane
IKEA IKEA OTW Communication
Inside Bentley Bentley Motors Northstar
Nose Magazine The Perfume Shop Indigodog Publsihing Ltd
Reward Blue Onboarding American Express Grass Roots
Roger Virgin Group John Brown
RM The Royal Marsden Sunday
Up to Speed British Airways Cedar Communications
The Vital Ingredients McDonald's Seven


Best Specialist - top ↑

Title/CampaignClientAgency
#bestsummerever British Airways Cedar Communications
#Cumberbatch British Airways Cedar Communications
Goodwood Revival Programme Goodwood Road Racing Company Northstar
London/Austin Guide British Airways Cedar
My Pet Pals from Pets at Home Pets at Home John Brown Media
RBS Pocket Money Royal Bank of Scotland (RBS) John Brown Media
Roast recipe collection by Sainsbury's Sainsbury's Seven
Tesco finest* Tesco Cedar Communications
The McDonald's EURO Cup, In the Footsteps of Legends McDonald's Europe Arc London
365 IAAF Seven46


Best B2B: Industry and Manufacturing - top ↑

Title/CampaignClientAgency
Bouwfonds Ontwikkeling - NAW Magazine Bouwfonds Ontwikkeling Proof Reputation
CIBSE Journal Chartered Institution of Building Services Engineers CPL
EDGE Magazine Seco Tools Appelberg Publishing Group
Elanders Annual Report 2013 – On Time Elanders AB Rubrik AB / More PR
GODE ROM Moelven Industrier AS REDINK
Legend Scania Appelberg Publishing Group
PlumbParts The Wolseley Group Redactive
Print Power magazine Print Power Soul Content
Shape SCA Appelberg Publishing Group
The Power of Shunya DuPont OgilvyEntertainment


Best B2B: Professional and Financial Services - top ↑

Title/CampaignClientAgency
Business Agenda Royal Bank of Scotland (RBS) John Brown
Business Strategy Review London Business School Cedar Communications
economia ICAEW (Institute of Chartered Accountants England and Wales) Progressive Customer Publishing (PCP)
InBusiness KPMG Enterprise Canada Globe Edge
Market Lloyd's of London Sunday
Professional Manager Chartered Management Institute Think
RBS Business Sense Royal Bank of Scotland (RBS) John Brown Media
RBS FT.com SmartMatch powered by Smartology Royal Bank of Scotland MediaCom
Sparkle bpost Cypres
Strategies for growth Grant Thornton UK LLP Seven


Best B2B: Technology and Telecoms - top ↑

Title/CampaignClientAgency
Business in The Cloud ORACLE ZenithOptimedia
be top Friedhelm Loh Group muehlhausmoers corporate communications
EE Future Thinking EE MEC
eplanet Eplan Software & Service GmbH muehlhausmoers corporate communications
GARS Gars Telecom Newmen
I-Global Intelligence for the CIO (I-CIO) Fujitsu Seven
Nikon Pro Nikon Europe BV Cedar Communications
Security Focuses: The New Battle of Britain SecureData First Base Communications
Telenor Telenor JG Communication


Best Brochure/Catalogue - top ↑

Title/CampaignClientAgency
Baselworld Brand Book 2014 Baselworld, MCH Swiss Exhibitions Sunday
Design Today John Lewis Sunday
Fortnum & Mason Christmas Brochure Fortnum & Mason CPL and Seven Dials
Indigo Home Indigo Living John Brown Media
John Lewis HOME (Spring/Summer 14 and Autumn/Winter 14) John Lewis John Brown Media
Ramblers Worldwide Holidays Ramblers Worldwide Holidays Precision Creative and Media
Technology John Lewis Sunday
Transformations Levi's TCOLONDON
YPI Selection Yachting Partners International (YPI) Progressive Customer Publishing (PCP)
ZSL zoo guides ZSL (Zoological Society of London) Think


Designer of the Year - top ↑

DesignerClientAgency
John Lewis HOME (Spring/Summer 14 and Autumn/Winter 14) John Lewis John Brown Media
IKEA Family live IKEA August
Ocadolife Ocado August
&London Strutt & Parker Sunday
Ethos Serco Sunday
FM app Chartered Institute of Management Accountants (CIMA) Seven
John Lewis Edition John Lewis John Brown Media
Market Lloyd's of London Sunday
Modus Royal Institution of Chartered Surveyors (RICS) Sunday
Virgin Holidays Unleashed Virgin Holidays FuturePlus


Editor of the Year - top ↑

EditorClientAgency
Here: A magazine about where we live Shelter Smoke Creatives
Completely London and The Experts Kinleigh, Folkard & Hayward and Flight Centre August
IKEA Family live IKEA August
British Airways' High Life British Airways Cedar Communications
Ethos journal and website Serco Sunday
ICAEW Portfolio ICAEW (Institute of Chartered Accountants England and Wales) Progressive Customer Publishing
John Lewis Cook Edition John Lewis John Brown Media
John Lewis Edition John Lewis John Brown Media
This Way Toyota Sunday
Waitrose Kitchen Waitrose John Brown Media


Best Use of Photography - top ↑

Title/CampaignClientAgency
John Lewis HOME (Spring/Summer 14 and Autumn/Winter 14) John Lewis John Brown Media
#1969denim Gap August
#allin or nothing adidas We Are Social
Delta Lloyd - Magazine (Cover) Delta Lloyd Group Proof Reputation
House by John Lewis John Lewis Sunday
INTHEBLACK CPA Australia Bauer Custom Media
Land Rover – Albania Land Rover Redwood
Lederne – ‘Management by fear’ Lederne, the Norwegian Organisation of Managers and Executives Redink
Sainsbury's magazine Sainsbury's Seven
Wembley Winners - Club Wembley Journal (CWJ) Wembley Stadium Seven


Best Use of Illustration - top ↑

Title/CampaignClientAgency
Goodwood Revival Programme Goodwood Road Racing Company Northstar
Completely London - Periodic Table Kinleigh, Folkard & Hayward August
Az-zait Casa do Azeite Plot Content Agency
Fiat Us! Fiat Redwood
Here: A magazine about where we live Shelter Smoke Creatives
INTHEBLACK CPA Australia Bauer Custom Media
Midwives The Royal College of Midwives Redactive Media Group
Modus - The Oil Issue Royal Institution of Chartered Surveyors (RICS) Sunday
My VIP magazine Pets at Home John Brown Media
Thyssen Krupp - A reliable supply chain Thyssen Krupp AG KircherBurkhardt GmbH


Best Use of Video - top ↑

Title/CampaignClientAgency
Five Sceptics, Five Days: Barclays Mobile Banking App Campaign Barclays StartJG
All Aboard for East Coast Trains East Coast Trains Havas Media
Barclays Editorial Board Barclays Redwood
Heavy Trucking (E01) - Moving a 50-tonne house one kilometre in ten hours (Volvo Trucks) Volvo Trucks Spoon
I-Global Intelligence for the CIO (I-CIO) Fujitsu Seven
Jobsite: The Advantage Jobsite Seven
Land Rover- Albania Land Rover Redwood
McDonald's FryFutbol McDonald's OMD International, Facebook and Arc Sponsorship
Silver Slipstreams Mercedes-Benz South Africa New Media Publishing
Tesco Online Field Trips Tesco Zone


Launch of the Year - top ↑

Title/CampaignClientAgency
Barclays Editorial Board Barclays Redwood
Golfbreaks.com Golfbreaks.com August
Here: A magazine about where we live Shelter Smoke Creatives
I-Global Intelligence for the CIO (I-CIO) Fujitsu Seven
Jobsite: Content Strategy Jobsite Seven
John Lewis Cook Edition cross-platform communication John Lewis John Brown Media
#1969denim Gap August
sainsburysmagazine.co.uk Sainsbury's Seven
The RPS Journal Royal Photography Society Think
Virgin Holidays Unleashed Virgin Holidays FuturePlus

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