how to enter
The CMA International Content Marketing Awards are open to any agency producing content on behalf of a client, regardless of whether or not they are CMA members or which country they publish in.
The work must have been conducted between 1 September 2013 - 31 August 2014.
Entry is completed online, but you will also have to send four hard copies of your entry - entry form and examples of your work - which is your ‘entry pack’. The four entry packs then get sent to three different judges.
Send hard copies of your entry to:
CMA, 31-35 Kirby Street, London, EC1N 8TE, UK
Deadline for entries is Friday 12 September. Please ensure your hard copies arrive before 5pm on Friday, 12 September.
We are unable to take delivery between 5.30 Friday 12 and 9am Monday 15 September.
The cost per entry is:
• £175 + VAT for CMA and ICMF members
• £275 + VAT for non-members
The International Content Marketing Awards are known throughout the industry as long-lasting indicators of excellence. Not only do they provide a focal point for the content marketing industry, with clients trusting them as a guide to the finest talent, but they increase morale amongst staff and agencies of all sizes.
But before the glitz and glamour of the awards ceremony on Wednesday 26 November 2014, there’s a couple of rounds of judging to get through. So, here are our top tips to creating the entry that will bag you a gong – as well as give you and your teams a fantastic night out.
You can view an example entry form here.
1. Help wanted
Make sure everyone in your agency is aware of these awards and how important they are, both individually and collectively as a team. To create a winning entry you will need information, creative and evidence from your editorial, design and account handling teams. Try sending a note round asking for their help in advance.
2. Hand it over
Give the responsibility of creating and submitting all your entries to a trusted and talented member of your company, and give them the time and support to gather all the material to make each entry shine. And if someone in your agency isn’t responding to their requests quickly enough, get involved and give them a push in the right direction.
3. Effectiveness effectiveness effectiveness
In case you hadn’t twigged by now, these awards are about effectiveness. So make sure that your entries contain the most stunning results, the most compelling pieces of research and the most persuasive arguments as to why they should triumph over all others. There’s been some fantastic-looking pieces of content over the years that have been swiftly dismissed simply because they had no results to show effectiveness.
4. Cut to the chase
While plenty of evidence is good, inch-thick print-outs of irrelevant research is not. Judges have neither the time or the inclination to sift through reams of information looking for the piece of effectiveness gold, so make it easy for them by gathering all the exciting stuff up front.
5. Sell your content
As a content marketing agency, your role is to engage your target audience with accessible and inspiring content, so producing entertaining and persuasive awards entries should be a doddle. You have an entire company full of copy and design specialists, so use them to create something so compelling that the judges won’t fail to give it top marks.
This refers to the physical entry you send to us. We require four copies of each entry, which are to be sent off to the judges.
Your entry pack should be arranged in the following order:
- 1. Pack Label
You will be prompted to print this. It outlines your entry details and can be stuck on the outside of an envelope containing the rest of the entry.
- 2. Entry Form
This is your written entry in full and must come next in your entry pack. You will also be prompted to print this.
- 3. Additional Material
It is important to remember that everything you have submitted online must be submitted in hard copy form (where applicable). This can include:
- 3.a) The physical piece of work (e.g. magazine, catalogue),
- 3.b) A ten-page document created by you, providing the judges with additional evidence of successful work (e.g. survey results etc.),
- 3.c) CD/USB of a video,
- 3.d) Details of any URL or Apps that are applicable.