Shortlist 2015

The International Content Marketing Awards have become the single most competitive awards in the world with more entries per category from more agencies battling to win across 20 prestigious categories.

“The landscape is shifting at such a fast pace and it's great to see such a massive diversity of content being created by such a wide variety of agencies. If you win one of these awards it truly means you are best in class on a global stage”
- Clare Hill, MD, CMA

This year each nomination has the opportunity to win a
GOLD, SILVER or BRONZE award

International Content Marketing Awards 2015 – All Entries

  • Over 400 Award Entries
  • 21 countries (up from 16 in 2014)
  • 100 Agencies (up from 81 in 2014))
  • Entries submitted for work created for over 200 Brands & Businesses

2015 Nominations

  • Up to 10 nominations per category and 15 in Video
  • Countries nominated: UK, USA, AUS, Hong Kong, Israel, Germany, Sweden, Portugal, Netherlands, Belgium, Norway
  • 71 separate agencies have been nominated with over 30 new entrants

2015 Judging

  • The first stage was judged by over 50 judges from across the agency world from both CMA members and non CMA member’s agencies; August, Cedar, EnVeritas, The Economist, Factory Media, Guardian Labs, ITN Productions, John Brown, Manning Gotlieb OMD, Mediacom, The Moment, PCP, Red Bee, Raconteur, Time Inc. and Seven. Thanks to everyone!
  • The second stage will be held on November 4th, you can view the great list of judges here »»

View the shortlist below, or download the printable PDF version here »»

 

2015 International Content Marketing Award Nominations

Best Automotive - top ↑

Title/CampaignClientAgency
Bentley Magazine Bentley Motors Ltd. C3 Creative Code & Content, London
Das Auto. Magazine Volkswagen AG  C3 Creative Code and Content GmbH
Harley Owners Group (EMEA) Harley-Davidson Europe Archant Dialogue
Mercedes-Benz magazine Mercedes-Benz  Spafax
Mercedes-Benz Vito Sport Mercedes-Benz  AllTogetherNow
Mini 'Choose Your Ride' Mini Factory Media
Onelife Jaguar Land Rover Redwood
Renaultsport.co.uk Renault UK August
This Way Toyota  Sunday
Volvo Trucks vs. Koenigsegg Volvo Trucks  Spoon


Best Finance - top ↑

Title/CampaignClientAgency
Ask Nordea Live Nordea Bank DDB Stockholm
Barclays Editorial Board Barclays  Redwood
Continuum Client Education Programme Continuum (Financial Services ) LLP Social Advisors
economia ICAEW (Institute of Chartered Accountants England and Wales) Progressive Customer Publishing
Financial Focus (ABN AMRO MeesPierson) ABN AMRO MeesPierson  LVB Networks
Grappa KBC Decom
Influx - Doing Insurance Content Differently Adrian Flux To The End
Money Matters content programme Sainsbury's Bank Seven
The Happy for Life Project Beagle Street MEC
Vitality Content Vitality John Brown


Best Travel - top ↑

Title/CampaignClientAgency
Business Life British Airways  Cedar 
FRHI Hotels & Resorts FRHI Hotels  EnVeritas Group
Golfbreaks.com Golfbreaks.com  August
Idioms of the World HotelClub  Verve Search
Made In Mauritius  Air Mauritius  Qube Media
Northern Ireland, Game of Thrones Territory Tourism Ireland Ltd  Publicis London
Pan European SEO Expedia Nordics  Verve Search
Relaunching Qantas Magazine Qantas Airways  Medium Rare Content Agency
Sarova Hotels Sarova Hotels  EnVeritas Group
Scandinavian Traveler Scandinavian Airlines  OTW


Best Membership - top ↑

Title/CampaignClientAgency
English Heritage Members' Magazine English Heritage Illustrated London News
Financial Management magazine and app CIMA Seven
Foodservice Consultant FCSI (Foodservice Consultants Society International) Progressive Customer Publishing
Impact Market Research Society (MRS) CPL
INTHEBLACK CPA Australia Bauer Custom Media
Modus RICS Sunday
More than meets the eye ActiZ & V&VN MADE BY JACK
RSPB membership communications RSPB Immediate Media Co
The Planner Royal Town Planning Institute Redactive
Trail Memories of Norway DNT (Norwegian Trekking Association) Geelmuyden Kiese


Best Consumer Membership - top ↑

Title/CampaignClientAgency
The Peninsular Club content programme P&O Cruises Sunday
My VIP magazine Pets at Home John Brown Media
Nikon Pro Nikon Cedar
live for IKEA FAMILY IKEA August
The Club, from the British Airways Executive Club British Airways Cedar


Best Retail Consumer - top ↑

Title/CampaignClientAgency
Cook Edition John Lewis John Brown Media
Ikea - Big Brother Ikea Israel McCann Tel Aviv
John Lewis Edition John Lewis John Brown Media
Love Is On Revlon MediaCom
Ocadolife Ocado August
Sainsbury's magazine Sainsbury's Seven
Solving the 'What's for dinner?' dilemma. Coles Supermarkets Medium Rare Content Agency
Superdrug and Time Inc Content. Hero Hunters Superdrug MediaCom
Tesco Food Content Ecosystem Tesco Cedar
The Ica case Ica Norway REDINK


Best Non-Retail Consumer - top ↑

Title/CampaignClientAgency
&London Strutt & Parker Sunday
Brand Response Campaign The Economist Proximity London (Creative) UM London (Media)
Cities Energized: The Urban Transition Shell MediaCom
Completely London Kinleigh Folkard & Hayward August
Experian Experian Seven
Inside Vue Vue Cinemas John Brown Media
on! The simyo Magazine simyo GmbH C3 Creative Code and Content GmbH
Power of Sport Shell MediaCom
Virgin Media Presents Virgin Media Redwood
ziegert-immobilien.de ZIEGERT Bank- und Immobilienconsulting GmbH C3 Creative Code and Content GmbH


Best Public Sector/Government - top ↑

Title/CampaignClientAgency
TS Review Chartered Trading Standards Institute CPL
Wartime Australian War Memorial Hardie Grant Media
Changing the face of the British Army The British Army Time Inc. with MediaCom
FORUM #3 FÖRSVARSMAKTEN MAKE YOUR MARK
CNES Magazine National Centre for Space Studies Citizen Press


Best Internal - top ↑

Title/CampaignClientAgency
Barclays Brand Agents Barclays Redwood
Global digital guidelines responsive site Orange e3 Media
Green Room HEINEKEN FLICKERING WALL
Outside>In Royal Bank of Scotland beetroot
Paragraph Sappi Europe John Brown Magazines Ltd
t magazine Tesco Summersault
The Roger Collective Virgin John Brown Media
The Source SABMiller plc CPL
Up to Speed British Airways Cedar 
We can sort it out Royal Mail The Moment


Best Specialist - top ↑

Title/CampaignClientAgency
#1969denim GAP August
#FlyBA2015 British Airways Cedar Communications
50 Years of Special Stamps Royal Mail Group Speak Media
805 Million Names World Food Programme Matter AB
Reed / Content Cloud Reed Progressive Customer Publishing
Tesco Flame Academy Tesco Cedar
Tesco Mum of the Year Awards 2015 Tesco Cedar
Toy unboxings Argos AllTogetherNow
Weight Watchers Weight Watchers Seven
Wightlink Wightlife Wightlink Ferries Precision Creative and Media


Best B2B: Industry and Manufacturing - top ↑

Title/CampaignClientAgency
CIBSE Journal CIBSE CPL
Coates Gear Up Coates Hire Pacific+
Evonik Magazine Evonik Industries AG BISSINGER[+] and C3 Creative Code and Content
Foodbrigade Sligro Food Group LVB Networks
Land Business Strutt & Parker Sunday
Make What Matters Makino gyro
Print Power Print Power Soul Content
Reed Apoint Reed Global Redactive
Thought leadership Europcar Really B2B


Best B2B: Professional and Financial Services - top ↑

Title/CampaignClientAgency
Biz Bisnode Spoon
Content marketing under the spotlight Cypres Cypres
Financial Institutions 2025 Risk Index Willis Raconteur
FundForum 2015 Content Hub Informa/FundForum Formative Content
ICAEW Business Advice Service  ICAEW Qube Media
Improving customer experience through better use of technology Microsoft Retail Week Connect
London Business School Review London Business School Cedar
Millennials: Understanding a misunderstood generation Universum Global King Content
RBSIF Talk RBS Invoice Finance John Brown Media
REED Salary Guides 2015 REED McCann Birmingham


Best B2B: Technology and Telecoms - top ↑

Title/CampaignClientAgency
#VOOM Pitch to Rich Virgin Media Business Electric Glue / Global Living Brands
Content marketing programme for lead generation Abacus e-Media First Base Communications
Ericsson Mobility Report Ericsson Harleys
I-Global Intelligence for the CIO (I-CIO) Fujitsu Seven
Microsoft, A Passion for Modern Times Microsoft Content Republic (Mediafin NV)
Revenge of the (IT) Nerds Dell MediaCom Beyond Advertising
Smarter Business Ideas magazine Telstra Bauer Custom Media
Smarter Company Brand awareness content marketing campaign First Base Communications TelecityGroup
Sprint Business 2015 Sprint Business Velocity Partners
ThinkProgress Lenovo EMEA King Content


Best Brochure/Catalogue - top ↑

Title/CampaignClientAgency
Baselworld Brand Book 2015 Baselworld, MCH Swiss Exhibitions Sunday
Christies International Real Estate Magazine Christies International Real Estates August
Darley America Stallion Brochure 2015 Darley Stud Management Ltd CPL
Indigo Living Spring/Summer 2015 Indigo Living John Brown Hong Kong
John Lewis Baby John Lewis Sunday
John Lewis Fitness John Lewis Sunday
John Lewis HOME AW15 John Lewis John Brown Media
John Lewis Technology John Lewis Sunday
Keep Britain Trading Associated British Ports (ABP) Remarkable Content
The Experts Flight Centre August


Best Video - top ↑

Title/CampaignClientAgency
#wimblewatch evian MEC
#WithoutYouI campaign - Tesco Mum of the Year Awards 2015 Tesco Cedar
Almighty #SeeMyRun Campaign New Balance Almighty
Ask Nordea Live Nordea Bank DDB Stockholm
Coffee vs. Gangs Kenco The Moment
Excuses TV Licensing Red Bee
Finding a Way Ordnance Survey Remarkable Content
GamedayPlus adidas We Are Social
Garpen's Europe NordicBet OTW and Isobar
How Nationwide showed teens that money stuff doesn't have to be so tough Nationwide Building Society Havas Media
In the Moment Marks & Spencer Adjust Your Set
Microsoft '360' Microsoft Factory Media
Outperformance Investors in People Somersault
The 11 Initiative Aetna Ogilvy & Mather
The Big Fight TalkTalk AllTogetherNow


Designer of the Year - top ↑

Title/CampaignClientAgency
&London Strutt & Parker Sunday
Completely London Kinleigh Folkard & Hayward August
Designer of the Year - Iona Newton Tesco Cedar
Foodservice Consultant FCSI (Foodservice Consultants Society International) Progressive Customer Publishing
IKEA FAMILY live IKEA August
John Lewis Edition John Lewis John Brown Media
John Lewis HOME AW15 John Lewis John Brown Media
Ocadolife Ocado August
Strategies for growth Grant Thornton UK LLP Seven
This Way Toyota Sunday


Editor of the Year - top ↑

Title/CampaignClientAgency
Christies International Real Estate Christies International Real Estate August
Completely London Kinleigh Folkard & Hayward & Flight Centre August
Cook Edition John Lewis John Brown Media
Foodservice Consultant FCSI (Foodservice Consultants Society International) Progressive Customer Publishing
I-Global Intelligence for the CIO (I-CIO) Fujitsu Seven
John Lewis Edition John Lewis John Brown Media
Natasha Mekhail Mercedes-Benz, Fairmont, Bombardier, VistaJet Spafax
Sainsbury's Magazine Sainsbury's Seven 
This Way Toyota Sunday
Waitrose Food Waitrose John Brown Media


Best Use of Illustration - top ↑

Title/CampaignClientAgency
Completely London Be a Tourist Kinleigh Folkard & Hayward August
Completely London Parklife Postcodes Summer 15 Kinleigh Folkard & Hayward August
Energy's Grand Journey British Gas OgilvyOne
German issue Berenberg Seven
London Bridges Strutt & Parker Sunday
Modus RICS Sunday
Montepio Jovem 12 Montepio Geral – Associação Mutualista Plot Content Agency
My VIP magazine Pets at Home John Brown Media
The Roger Collective Virgin John Brown Media
VOA - Magazine of the Pelicas Club Montepio Geral – Associação Mutualista Pato Lógico


Best Use of Photography - top ↑

Title/CampaignClientAgency
John Lewis HOME AW15 John Lewis John Brown Media
Completely London - Repton Kinleigh Folkard & Hayward August
Completely London Wine Seller Kinleigh Folkard & Hayward August
John Lewis Edition John Lewis John Brown Media
Cook Edition John Lewis John Brown Media
Autism shoeboxes The Scout Association Immediate Media Co
Labour of Love Landcare Hardie Grant Media
Completely London Norman Jay Kinleigh Folkard & Hayward August
The London Magazine CLEA Cedar
F&F Magazine F&F John Brown Media


Launch of the Year - top ↑

Title/CampaignClientAgency
#wimblewatch evian MEC
360° Yachting Partners International Progressive Customer Publishing
Discovery Cathay Pacific Cedar Hong Kong
Dolcia Prima Tate & Lyle gyro
Espresso The Economist Proximity London (creative) and Somo (Media)
Get Set Go Argos with #ArgosLive Argos AllTogetherNow
High Life China British Airways Cedar 
Parkinson's Life European Parkinson's Disease Association (EPDA) Speak Media
The Peninsular Club content programme P&O Cruises Sunday
The Source British Gas OgilvyOne

NEWSLETTER

Sign up for the content marketing newsletter

KEEP ME UPDATED

TWITTER

During the awards we will be promoting the use of the hashtag #contentmarketingawards

FOLLOW US & GET INVOLVED
Close
Close
CMA